Examples of strategy plans for business, marketing, education and government. We already knew that time management was a major pain point for agencies before we built WordStream Advisor for Agencies, but when we launched the tool, we wanted to really speak to our agency clients’ pain points. For example, when Apple launches a new Macbook with extended battery life, they address a pain point: short battery life. Finally, you’ll notice the inclusion of several extensions offering that crucial social validation we mentioned earlier, as well as offers for a free quote, a demo of ADP’s payroll software, and the two-months-free offer highlighted in the headline. As such, a well-designed social ad that directly addresses a prospect’s pain points could be powerfully persuasive. Secondly, the ad addresses a very specific pain point among techies looking for a new gig – the fear of successfully passing a technical interview. If you enjoyed this page, please consider bookmarking Simplicable. The actual pain point is that the person wants to stop their leg from bleeding. For example, if your prospects’ pain points are primarily financial, you could highlight the features of your product within the context of a lower monthly subscription plan, or emphasize the increased ROI your satisfied customers experience after becoming a client. Put simply, financial pain points are time problems customers face that involves money. Let’s take a look at how to get the information you need from your customers first. Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. Fortunately, nobody knows your customers like you do, so dive into your research and start helping your customers accomplish what they really want to do. By clicking "Accept" or by continuing to use the site, you agree to our use of cookies. Subscription plans and membership fees. Below is a landing page for social analytics platform SimplyMeasured: This landing page is one of the best examples of addressing customer pain points I’ve come across. Infrastructure problems appear frequently in rapidly growing businesses. The other research resource at your disposal is your sales team. In the bulleted list of what readers will learn from the download, one of the benefits listed is “Make quick stunning presentations for your stakeholders.” This reiterates the promise of the strapline, which is as much about perception as it is about productivity. The most popular articles on Simplicable in the past day. Sign up to get our top tips and tricks weekly! The image above is an ad that was served to me for the search query “payroll services” on Google. Hear what makes us great -- straight from our customers. While this may be a legitimate complaint, it’s got nothing at all to do with your customers’ pain, so you have to filter out the noise to get to the actual problem. Today we’ll be diving into the world of customer pain points – specifically, what pain points are and how you can position your company as a potential solution. Social ads may be even more effective at addressing customer pain points than search ads. Although many customer pain points are similar, there’s no one-size-fits-all solution to solving your customers’ pain. Business pain points keep the company from functioning and, therefore, should be addressed as a priority. Your sales reps work on the frontlines of the battle for the hearts and minds of your prospective customers every single day, which makes them an invaluable source of feedback on your prospects’ pain points. Although you can think of pain points as simple problems, they’re often grouped into several broader categories. It is a problem that is awaiting a solution. Types of Pain Points. Examples of pain points. Often, it can even lead to an entirely new product. The results were fascinating, if a little predictable in some cases. Remember – it’s not just about identifying your prospects’ pain points, it’s also about emphasizing what solving this pain will help your prospects do. This kind of event is invaluable to you as a business. There are 100 small business pain points in this list. A pain scale is a tool that doctors use to help assess a person’s pain. Before we get to the examples, though, let’s start with the basics. These benefits are further emphasized further down the landing page in the copy. The headline is very effective (“How to Make Social Marketing Decisions Faster”) but the strapline below it is even better. Process issues. Why? If you’re not familiar with the fascinating world of payroll services, this ad might not look all that tantalizing, but to anyone who actually works with payroll on a regular basis, this ad could be very tempting. All Rights Reserved. Productivity pain points: Customers want to be more efficient with their time and are most likely wasting too much time with their current solution. The pain points list of example sentences with pain points. From our user research, we found out that there were many types of assistive technologies in the market and a lot of them were relatively effective in providing users better reading experience. Recently, we held our first Customer Insight Round Table event, in which we invited 11 WordStream customers to spend some time at our offices in Boston to share their experiences - good and bad - with us openly and honestly. The definition of an elite with examples. That’s why you should be using customer testimonials and other social validation tools in your marketing – a great review or glowing testimonial can sell your product far more effectively than even the most silver-tongued salesperson. The common types of requirements elicitation. 4 Examples of Pain Points posted by John Spacey, October 28, 2016 Pain points are perceived problems with technologies, designs, interfaces, processes, practices, industries, cities, transportation and anything else that impacts people's work or life. The difference between business analysis and business architecture. Low life-expectancy of a product that is made to last a significant length of time. Remember how we said that balancing time between account management and finding new clients was another pain point experienced by many agencies? For example, UPS has automated the process for small businesses so they can compete with the bigger players. According to Paychex, payroll can cost anywhere between $20 and $100 per month in addition to a fee of up to $5 per employee per payroll run. Let me give you an example where pain points stop users from achieving their goals. All rights reserved. Almost all of the copy on this page reiterates how much time agency PPC professionals can save by using our software, and this benefit-driven approach shapes the style, tone, and language of the entire page. A pain point is mainly identifying things that people want to be fixed. Now let’s say that your reps tell you that they’ve had several potential deals fall through because the prospect told them that PPC is “too complicated.” This is a genuine customer pain point. Companies like Google are famous (or infamous, depending on your perspective) for the deviousness of their technical interviews, and Triplebyte’s ad infers that by using Vim or Emacs, prospective candidates can put themselves ahead of the (ferocious) competition for top technical roles. This speaks to several potential pain points, including a lack of experience or training, a poor understanding of PPC best practices, badly allocated ad budget, a fundamental misunderstanding about your product and what it does, and dozens of other potential problems. An overview of a common business strategy. Visit our, Copyright 2002-2020 Simplicable. 101 Huntington Ave, Floor 7  For example, let’s say your reps are experiencing a slow quarter, and sales goals have been missed for two consecutive months. Boston, MA 02199. This can make hiring new people a significant expense for some companies (especially when you factor in benefits and other costs), particularly newer, smaller businesses. Even the most skilled PPC professional still has to spend time actually working in their clients’ accounts, making time management even more crucial for agency PPC managers. Business Pain Point Examples. The clearer you can make this in your copy and campaigns, the more likely your prospects are to respond positively. Unlike a bum hip aggravated by the weather, however, the kind of pain points marketers typically encounter can be a little more complicated. The inclusion of “Fast, Easy, & Reliable” is also very clever, as these common adjectives all address pain points themselves, namely that payroll is a difficult, time-consuming pain in the ass that other companies can’t be entrusted with – not bad for three words of copy. That’s why qualitative research is a fundamental part of identifying customer pain points. You’ve conducted qualitative research into what pain points your prospects are experiencing, and now you’re ready to use this knowledge in your search campaigns. © 2010-2020 Simplicable. Finding information that resonates with them. Analyze & improve your digital marketing -- for free! Firstly, the ad makes a bold, potentially controversial claim that developers who use Vim and Emacs, two of the oldest and most popular text editors out there, are twice as likely to pass a technical interview with Triplebyte than users of Eclipse, another text editor. If you know much about software development or are friends with any of the engineers in your office, you may already know that a developer’s choice of text editor – the software programs in which developers actually write their code – is a Very Big Deal, and this ad leverages this to great effect. Marketers always seem to be talking about pain points. The difference between competitive advantage and distinctive capability. How many times has the WiFi connection stopped working at your workplace? As we mentioned earlier, if you want visitors to your site to retain interest and convert to paying customers — they must be able to find value on your site. What other tips do you have for helping customers overcome pain points? This helped attendees remain focused on the problems they shared as advertisers, rather than as individual entrepreneurs and business owners, and also allowed us to focus on solving problems that were within our control. The solution could still be a bandage, but it would be one that tightly pulls together the wound to stop the bleeding. We’ve also included a marketing-specific answer for each question to give you an idea of how one of these conversations might go. This was perhaps the least surprising of the survey’s results – it’s no secret that agencies are under tremendous pressure if they want to compete in today’s online advertising ecosystem. This landing page definitely isn’t perfect (there are many more web form fields included on this landing page than those shown above), but generally speaking, it’s a great example of how to leverage customer pain points in your copy and use emotional triggers to make your landing pages much more appealing. Here are some examples of financial point points: Expensive subscription plans or membership fees. As a result, we're very familiar with small business pain points as a precursor to research, review and purchase. One of the biggest financial challenges growing companies face is payroll. Yet, it is one of those management buzzwords which appear to … Although this claim is based on real data, it’s also a clever emotional trigger. That’s what makes social validation so crucial when using customer pain points in your marketing; word-of-mouth recommendations and user reviews become much more persuasive when a prospect already believes your product or service could make their life better. Many prospective customers’ problems are layered and complex, and may combine issues from several of our categories above. We learned things about our customers’ problems that even the most detailed questionnaire could never unearth, and it gave us the opportunity to discuss those issues within the context of wider problems that our customers are experiencing. Customers might want to buy goods or services from your small business until a delivery charge becomes a pain point. Customer Pain Point Examples (and how to solve them) 1. As our final example of how to leverage customer pain points in your marketing, we come to one of the most effective – and leakiest – parts of the conversion funnel, the humble landing page. Like any problem, customer pain points are as diverse and varied as your prospective customers themselves. This makes the ad very tempting to would-be Triplebyte clients, regardless of their text editor of choice. Or how many times has software taken weeks to understand, and once understood has collapsed or changed all over again? Outsourcing this service can bring the prices down. For instance, say your ideal customer is a watermelon lover. The process pain points are when the customer expects a more streamlined experience when getting in touch with businesses. This article details the 7 most common digital advertising pain points and how to solve them for higher-performing campaign results. The reason you need to conduct qualitative research (which focuses on detailed, individualized responses to open-ended questions) as opposed to quantitative research (which favors standardized questions and representative, statistically significant sample sizes) is because your customers’ pain points are highly subjective. The definition of structural functionalism with examples. During our analysis of the survey data, we found that time management was the single greatest challenge facing agencies today. Now that we’ve explored the concept of pain points in a little more detail, let’s keep going with our examples of how to leverage this pain in your online ad campaigns. Pain Points found in: Six Bullet Points With Text Boxes Ppt PowerPoint Presentation Outline Layouts, Six Stages Concentric Circles With Bullet Points And Text Holders Ppt Powerpoint Presentation Layouts Example Introduction,.. A pain point is a specific problem that prospective customers of your business are experiencing. Remember our list of pain points from earlier in this post? By now, hopefully you have a better idea of what your customers are really trying to do when they’re looking for companies or products like yours. Here are the four main types of pain points: Viewing customer pain points in these categories allows you to start thinking about how to position your company or product as a solution to your prospects’ problems, and what is needed to keep them happy. A definition of strategy vs tactics with two examples. A definition of restructuring with examples. Some examples of productivity pain points are: Inconvenience in using the product Financial pain points This type includes the problems that consumers face regarding money: Subscription plans and membership fees A short duration of the product primarily made to last a significant length of time The first line of copy – “Let ADP Take The Weight Off Your Business With Fast, Easy & Reliable Payroll” – hits all the right notes. Now that we know what pain points are, we need to figure out how to actually identify them. Anything that customers or stakeholders view as a problem in a given context. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, position your company as a potential solution, the increased ROI your satisfied customers experience, our first Customer Insight Round Table event, conducting a survey of more than 200 internet marketing agencies, these common adjectives all address pain points, the deviousness of their technical interviews, 15 January Marketing Ideas to Start 2021 with a Bang, 27 Free & Low-Budget Marketing Ideas for Any Business, 20 Super-Festive December Marketing Ideas to Try This Month, 17 Proven Ways to Boost Holiday Sales & Revenue in 2020. These might seem like minor issues but if they keep happening over and over again, employees are bound to lose their mind. But what this ideal customer doesn’t love is sticky fingers and the time it … Now let’s look at a few general examples of open-ended questions you can tweak and use for pain point discovery in any industry. In fact, we take our agency prospects’ pain points even further as we progress down the page: We know that time management is our agency prospects’ biggest pain point, but this alone isn’t all our agency prospects are worried about. This might not be the most conventional use of leveraging pain points in a social ad, but it’s an excellent example of how well-crafted social ads can combine emotional triggers and address very specific pain points. While the TV products show a man fumbling with a hose in black and white with a big red X flashing across the scree… For one, the use of the phrase “Let ADP Take The Weight Off Your Business” addresses the burden of payroll subtly and uses language that evokes relief, implying the relief prospects will feel when they let ADP handle their payroll. In other words, you can think of pain points as problems, plain and simple. Even if two customers have exactly the same problem, the underlying causes of that problem could differ greatly from one customer to another. Understanding that as the pain point, the marketing of the solution becomes very different. Cookies help us deliver our site. This material may not be published, broadcast, rewritten, redistributed or translated. Report violations, Business Analysis vs Business Architecture, Competitive Advantage vs Distinctive Capability. The process of controlling the quality of products and services. Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey. Facing the prospect of missing another sales target, your reps might be tempted to bemoan a lack of qualified leads or the quality of the leads assigned to them. Because many people browse social media sites like Twitter and Facebook in an aspirational way; we post updates that reflect the people we want to be, not necessarily the people we are right now. Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Style How you use a pain point will vary greatly depending on what your business, audience, and industry is like. Take a look at this page intended specifically for prospective agency clients: Although we also highlight WordStream Advisor for Agencies’ range of tools and the ease of use offered by the platform, time savings take center-stage throughout this page precisely because time management is agencies’ top priority. In fact, here's a list of small business pain points that we've thrown together quickly for this blog post. Here are some of the common pain points you may encounter: 1. Aligning your landing pages with the copy of your ads is a well-established PPC best practice, but your landing pages can also serve as another opportunity to reinforce why your product or service can ease your prospects’ pain. This gave us a remarkably detailed view of our customers’ pain points as well as a broader view of how the current economic climate and other factors are affecting real businesses. Cross-platform software to maximize your online advertising. We can see this principle in action in this Facebook ad for technical employment screening service Triplebyte: This ad is particularly clever and an unusual combination of emotional triggers that addresses a very specific pain point – landing a new technical job. The difference between a baseline and a benchmark. Unsurprisingly, the top ad was for ADP, one of the largest payroll providers in North America. We’ll be taking a look at several real-world examples to see how marketers overcome some of the most common customer pain points, as well as general tips on how to make yourself indispensable to your prospects at the right time, in the right place. Two years ago, I worked on a project to design for people with low vision. Reproduction of materials found on this site, in any form, without explicit permission is prohibited. Not only is it benefit-driven, it also addresses two specific pain points in a single line of copy: using time more effectively – which could be either a Productivity or Processes pain point – and establishing ones’ self as the go-to social analytics person in your office. Financial pain points include the problems that consumers face regarding money: The high, often unnecessary cost of repeat purchases of everyday items. A reasonably comprehensive guide to strategy. There are two primary sources of the information you need to identify your customers’ pain points – your customers themselves, and your sales and support teams. In May last year, we set out to learn what makes the average internet marketing agency tick – with particular emphasis on the challenges agencies face – by conducting a survey of more than 200 internet marketing agencies specializing in paid search from all over the world. From the get-go, this ad promises us two months of free payroll services, but that’s not what we’re interested in – we want to take a closer look at the ad copy. However, while this method of categorization is a good start, it’s not as simple as identifying price as a pain point before pointing out that your product or service is cheaper than the competition. How to use pain points in a sentence. Identifying business pain points – and then making the necessary adjustments to alleviate them – will go a long way in improving your company’s bottom line. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets. One of the best ways to learn your customers’ biggest problems is by really listening to them. An extensive list of business strategies. They want to make the most of their time to avoid frustration. during our first Customer Insight Round Table event. Problems include … Solving pain points tends to add value and is a solid technique for developing products and improvements. A definition of requirements management with examples. 1. Beyond cost savings, the best ecommerce software and platforms also provide one key feature absolutely necessary to success in today’s commerce environment: agility. Mention “engagement” and the next associated word is “survey” – at least within the corporate context. However, as valuable as your sales team’s feedback can be, it’s important to distinguish your sales reps’ pain points from your prospects’ pain points; your sales reps’ problems may be very real, but you’re not building a product or providing a service to make your sales reps’ lives easier (at least, not in the context of this article). Simply acknowledging a customer’s pain shows you value your customer and their overall satisfaction. What does this look like? Customer pain points are often grouped into 4 main types: productivity, financial, process, and support. The definition of paradigm shift with examples. Once you have a list of pain points that you want to target, you can use this to create a list of relevant keywords. A definition of best in class with examples. By JOSEPH TAN joseph.tan@leaderonomics.com. Unlike a bum hip aggravated by the weather, however, the kind of pain points marketers typically encounter can be a little more complicated. 5 pain points for employee disengagement. Pain point > team goal > solution Playing with the product we discovered that you can currently bookmark certain chats by the ‘star’ feature and then retrieve them through the ‘settings’ menu. A pain point is a specific problem that is being experienced by a customer or stakeholder and which bothers them. A WordStream client evaluates a series of problems and proposed solutions The common types and formats of requirements. It’s actually way easier than you might think—all you need is a killer template, some eagle-eyed reading skills, and maybe a little detective work. offers us a lot of insight into our customers’ pain points. But the bandage was just the solution, not the pain point. However, not all prospects will be aware of the pain point they’re experiencing, which can make marketing to these individuals difficult as you effectively have to help your prospects realize they have a problem and convince them that your product or service will help solve it. The screenshot above shows how we’ve directly addressed this particular pain point within the context of time management and efficiency – both Productivity and Process pain points that follow logically from the initial identification of time management as agencies’ major pain point. Into our customers ’ biggest problems is by really listening to them largest payroll providers North! From balancing account management with sourcing new clients was another pain point is that the person wants stop. Effective ( “ how to actually identify them me for the search query “ payroll services ” on.... Articles on Simplicable in the past day get our top tips and tricks weekly solid! 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Scale your agency with WordStream software, digital solutions for your entire funnel presented by WordStream is very (... Their campaigns offers us a lot of Insight into our customers published, broadcast, rewritten, or... About pain points the more likely your prospects are to respond positively that ’ s also a clever emotional.! But it would be one that tightly pulls together the wound to stop their leg from bleeding points be... What ’ s why qualitative research is a specific problem that is made to a... Than search ads experienced by a customer or stakeholder and which bothers them solution to solving customers... Even lead to an entirely new product top ad was for ADP one! Process of controlling the quality of products and services the strapline below it is a specific problem prospective. Problem could differ greatly from one customer to another a journalist and web pain points examples specialist who now and.